We decided to update our branding to better reflect the growth and expansion of Kate Backdrop. Our journey has enriched our brand's values and image significantly, and our original logo just didn't capture the depth of what we've become. Insights from a 2023 market study highlighted that our customers view us as a "caregiver," leading us to adopt a new logo with warm and vivid elements that bring us closer to you. This change also addressed the need for a more professional and comprehensive visual identity that truly represents our brand philosophy and the unique characteristics of our products.

Absolutely not! Our dedication to quality remains unwavering. The branding update is purely aesthetic and aligns with our mission to provide you with the best products at the best value. If anything, it strengthens our resolve to exceed your expectations.

Yes, all your favorites are here to stay! The update might introduce new packaging or designs, but the products you've come to love will continue to be available. Plus, we're excited about introducing new items that align with our new look.

With our new branding, you can expect even more innovation, quality, and creativity in our products. We're also looking at expanding our community engagement, offering more exclusive deals, and enhancing your overall experience with us. This is just the beginning of a thrilling new chapter for Kate Backdrop.

We've streamlined our website and made several improvements to enhance your shopping experience, making it more intuitive and enjoyable. While the look may be new, the process of browsing, selecting, and purchasing products remains straightforward and customer-friendly.

You can contact us through our contact page! Or send Email to: support@katebackdrop.com. We will be happy to assist you.